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Bachelor’s Degree in Data Analysis and Strategic Management
Mise à jour le 09/06/2025
Certification
Titre certifié de niveau 6
presentation
The Bachelor’s Degree in Data Analysis and Strategic Management (DAG) at ESIIA is a qualification registered with the RNCP at Level 6. It aims to train experts capable not only of interpreting data, but also of understanding business challenges and translating them into actionable insights for management (Strategy).
This programme is perfectly aligned with the needs of managers responsible for designing and promoting digital products, who are seeking creative, passionate, curious and motivated collaborators.
The ESIIA Bachelor’s Degree in DAG enables students to become highly operational from their very first professional experience or to continue their studies at a Bac+4/5 level. The programme includes courses, conferences, Masterclasses and Business Games delivered by professionals who are experts in their respective fields.
Students also benefit from connections with our network of high-level partner companies in order to complete their work-study placement.
Programme objectives
The Bachelor’s Degree in Data Analysis and Strategic Management (DAG) at ESIIA is a State-recognised Level 6 qualification that aims to achieve the following objectives:
Collect data from diverse sources (sales software, social media, sensors) and “clean” it to make it usable
Understand the functioning of databases (SQL) and Cloud environments
Use programming languages such as Python or R to identify trends and correlations
Create impactful and interactive dashboards using tools like Power BI, Tableau or Looker
Establish key performance indicators (KPIs) to measure the effectiveness of different departments
Provide analyses that enable management to decide whether to invest in a market, launch a product, or adjust pricing
Analyse market data to position the company against competitors and anticipate future behaviours
Bridge the gap between technical and business teams by explaining complex statistical concepts to non-technical managers
Speak the language of marketing, finance or logistics so that data analysis addresses real operational needs
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites: The Bachelor’s Degree in Data Analysis and Strategic Management at ESIIA is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.
Admission is based on the review of the application file and may include an interview.
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the January 2027 deferred intake remain open until 18 December 2026.
Modalities
- Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration of Studies:
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the third year onwards
Career Opportunities
Marketing Data Analyst
Growth Hacker
Data Marketer
CRM Manager
Social Media Analyst
Digital Analytics Consultant
Data Analyst
Data Visualisation Specialist
Statistical Research Officer
Business Intelligence Analyst
Performance Monitoring Assistant
Economic Research Officer
Business Intelligence Consultant
programme
1ST AND 2ND YEAR
The DAG programme in 1st and 2nd year, aimed at developing managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Issues
Law – Moot Court
Business Management and Enterprise Projects
Human Resources Administration
Management of Collaborative Tools
Operations and Activity Management
Marketing Analysis and Customer Experience
Semester 2:
Start-up and Entrepreneurship
Negotiation Techniques
Business English
Accounting Processes
Fundamentals of Digital Marketing
Data Analysis and Management
Introduction to Machine Learning
Product Management
Internship (optional)
3RD YEAR
The DAG programme of the specialisation year is organised into two (2) main blocks:
BLOCK 1: SPECIALISATION COURSES
Semester 1:
Agile Project Management
Probabilities for Data Science
Financial Analysis and Performance Management
Data Virtualisation and Business Intelligence
Semester 2:
Digital Law, Regulations and Risk Management
Growth Hacking and Customer Acquisition
CRM and Marketing Automation
Digital Economy and Business Models
Internship (mandatory)
BLOCK 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Define a digital solution adapted to business needs and diverse use cases
Block 2: Design, configure and deploy a secure and accessible digital solution using no-code tools
Block 3: Manage a no-code project and ensure its sustainable adoption by stakeholders
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : : https://esiia.fr/tarifs-et-financements/