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Bachelor’s Degree in Data Marketing and Digital Product Development
Mise à jour le 09/06/2025
Certification
Titre certifié de niveau 6
presentation
The Bachelor’s Degree in Data Marketing and Digital Product Development (DM) at ESIIA is a qualification registered with the RNCP at Level 6. It aims to train professionals capable of designing digital products (apps, websites, platforms) based on the analysis of user behaviour.
This programme is perfectly aligned with the needs of managers responsible for the design and promotion of digital products, who are seeking creative, passionate, curious and motivated collaborators.
The ESIIA Bachelor’s Degree in DM enables students to become highly operational from their very first professional experience or to continue their studies at a Bac+4/5 level. The programme includes courses, conferences, Masterclasses and Business Games delivered by professionals who are experts in their respective fields.
Students also benefit from connections with our network of high-level partner companies in order to complete their work-study placement.
Programme objectives
The Bachelor’s Degree in Data Marketing and Digital Product Development (DM) at ESIIA is a State-recognised Level 6 qualification that aims to achieve the following objectives:
Learn to collect and interpret data (via Google Analytics, CRM) to understand who the customers are
Use data to improve the purchase journey and convert visitors into buyers (Growth Hacking)
Create targeted advertising campaigns through database segmentation
Understand the user experience to design intuitive interfaces
Learn to collaborate with developers using methods such as Scrum or Kanban to release features quickly
Create functional mock-ups before launching technical development
Learn to build tools or automations without writing complex code
Define clear key performance indicators (KPIs)
Explore how to integrate AI tools to automate marketing or improve the product
Consider the product’s business model (subscription, advertising, freemium)
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites: The Bachelor’s Degree in Data Marketing and Digital Product Development at ESIIA is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.
Admission is based on the review of the application file and may include an interview.
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the January 2027 deferred intake remain open until 18 December 2026.
Modalities
- Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration of Studies:
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the third year onwards
Career Opportunities
Marketer
Marketing Data Analyst
Product Manager
Junior Product Owner
Growth Hacker
Data Marketer
Assistant Product Manager
UX/UI Planner
Traffic Manager
Acquisition Specialist
UX Researcher
Data Analyst
CRM Manager
Social Media Analyst
Digital Analytics Consultant
programme
1ST AND 2ND YEAR
The DM programme in 1st and 2nd year, aimed at developing managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Issues
Law – Moot Court
Business Management and Enterprise Projects
Human Resources Administration
Management of Collaborative Tools
Operations and Activity Management
Marketing Analysis and Customer Experience
Semester 2:
Start-up and Entrepreneurship
Negotiation Techniques
Business English
Accounting Processes
Fundamentals of Digital Marketing
Data Analysis and Management
Product Management
UX/UI Design
Internship (optional
3RD YEAR
The DM programme of the specialisation year is organised into two (2) main blocks:
BLOCK 1: SPECIALISATION COURSES
Semester 1:
Agile Project Management
Web Development: Front-end & No-code
SEO and Content Marketing
Data Virtualisation
Semester 2:
Digital Law, Regulations and Risk Management
Growth Hacking and Customer Acquisition
CRM and Marketing Automation
Digital Economy and Business Models
Internship (mandatory)
BLOCK 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Define a digital solution adapted to business needs and diverse use cases
Block 2: Design, configure and deploy a secure and accessible digital solution using no-code tools
Block 3: Manage a no-code project and ensure its sustainable adoption by stakeholders
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : : https://esiia.fr/tarifs-et-financements/