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Master’s Degree in UX Design and Content Strategy
Updated on 09/06/2025
Certification
Titre de niveau 7enregistré au répertoire national des certifications professionnelles
presentation
The ESIIA Master’s degree in UX Design and Content Strategy (UX-D) is a qualification listed on the RNCP at Level 7, which, over a two-year period, trains experts capable of designing digital products (apps, websites, software) that are not only easy to use, but also useful and engaging through high-quality information.
This programme is perfectly suited to the needs of managers responsible for user experience, who are seeking creative, passionate, curious and highly motivated professionals.
The ESIIA Master’s degree in UX-D enables graduates to be highly operational from their very first professional experience. The programme includes courses, conferences, masterclasses and business games delivered by professionals who are experts in their respective fields.
Students also benefit from facilitated connections with our premium network of partner companies in order to complete their work-study programme.
Programme objectives
The ESIIA Master’s degree in UX Design and Content Strategy (UX-D) is a State-recognised Level 7 qualification designed to achieve the following objectives:
- Learning to conduct interviews, user tests, and create Personas to understand real user needs
- Knowing how to organise menus and pages so that users find what they are looking for with minimal clicks
- Ensuring the product is accessible to all, including people with disabilities (WCAG standards)
- Mastering tools such as Figma or Adobe XD to create interactive mockups before technical development
- Learning to analyse KPIs (conversion rate, bounce rate) to demonstrate design effectiveness
- Optimising content for search engine visibility while keeping it enjoyable and readable for humans
- Knowing how to plan, produce, and update texts, images, and videos over the long term
- Learning to write microcopy (buttons, error messages, notifications) that guides users clearly and courteously
- Creating component libraries (buttons, icons) to ensure visual consistency and save development time
- Reducing page and image sizes to limit the website’s carbon footprint
- Using AI to automate certain design or writing tasks while maintaining human oversight and ethical standards
Prerequisites
RECRUITMENT LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites: The ESIIA Master’s degree in UX Design and Content Strategy (UX-D) is open to holders of a Licence/Bachelor’s degree or any other Level 6 qualification, and, for entry into the second year of the Master’s programme, to candidates who have completed Master 1 or have obtained an exemption from the certifying authority.
Admission is based on application review and, if necessary, an interview.
Career Opportunities
- UX Designer
- Product Designer
- UX Writer
- Content Designer
- Digital Content Strategist
- Customer Experience (CX) Manager
- Content Strategist
- UX Researcher
- Lead UX
- Head of Design
- Product Owner (PO)
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
ACCESS DEADLINES
Applications for the September 2025 intake are open from 1 March to 20 September 2025
Applications for the deferred January 2026 intake continue until 18 December
Modalities
Access to our programmes can be initiated:
By the employer,
By the employee with their consent,
By a student or their legal guardian
Work-study programmes are available from the third year onwards.
Once the application form has been completed, our school undertakes to respond within 72 hours.
If the programme requires prerequisites, we will then propose, regardless of the funding method you intend to use, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration of Studies:
DURATION OF STUDIES:
- 2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed their first year of the Master’s programme.
- Work-study programme available from the third year onwards.
programme
FIRST YEAR
The first-year UX-D programme, designed to develop managerial skills, is structured as follows:
Semester 1:
Corporate Strategy
Human Resources Management and Organisational Behaviour
Project and Innovation Management
Managerial Geopolitics
Corporate Finance and Cash Management
English
Business Challenges in a Globalised Economy
Business Law
Semester 2:
Innovation & Business Model
Management of Collaborative Tools
Globalisation and International Economics
International Management
Environmental Management and Sustainable Strategies
Introduction to Information Systems
Databases and Data Management
Fundamentals of Information Security
Data Security & Confidentiality
Business Game
Internship (Optional)
SECOND YEAR
The UX-D specialisation year is organised around two (2) main areas:
AREA 1: SPECIALISATION SUBJECTS
Semester 1:
Agile Project Management
Data Marketing and Data Analysis
Design Thinking and Interaction
E-commerce and Customer Relationship Management
Semester 2:
Intellectual Property Law
Client Needs Investigation and Reformulation
Leadership and Team Management
Strategic Marketing and Product Placement
Business Game
Internship (Compulsory)
Professional Dissertation Writing
AREA 2: CERTIFICATION REQUIREMENTS
Validation of competence blocks:
Block 1: Create and develop a digital entrepreneurship project with the support of AI
Block 2: Design a digital project using a UX Design approach while integrating AI
Block 3: Manage a digital project using agile methodology, developing its functional specifications and technical requirements
Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project with the support of AI
Block 5: Conduct studies and produce reports in competitive intelligence and corporate strategy
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esiia.fr/tarifs-et-financements/
Prix de la formation en alternance : 10500€ TTC/ an
Prix de la formation en initiale : 7500 € TTC / an
Frais d’inscription : 1000 € TTC
Salaire
La moyenne de salaire annuel en sortie de Mastere en Cybersecurite est de 28 K€.