- (+33) 01 60 05 58 30
- (+33) 07 81 12 01 66
- contact@esiia.fr
- Lundi – Vendredi 9H – 18H / Samedi 10H – 14H
Master’s Degree in E-Business and Digital Strategy
Updated on 09/06/2025
Certification
Titre de niveau 7enregistré au répertoire national des certifications professionnelles
presentation
The ESIIA Master’s degree in e-Business and Digital Strategy (e-Business) is a qualification listed on the RNCP at Level 7, which, over a two-year period, trains experts capable not only of leading a company’s digital transformation but also of understanding the web and using it as a lever for sustainable and profitable growth.
This programme is perfectly aligned with the needs of managers responsible for digital transformation, who are seeking creative, passionate, curious and highly motivated professionals.
The ESIIA Master’s degree in e-Business enables graduates to be highly operational from their very first professional experience. The programme includes courses, conferences, masterclasses and business games delivered by professionals who are experts in their respective fields.
Students also benefit from facilitated connections with our premium network of partner companies in order to complete their work-study programme.
Programme objectives
The ESIIA Master’s degree in e-Business and Digital Strategy (e-Business) is a State-recognised Level 7 qualification designed to achieve the following objectives:
- Understanding new online consumer behaviours
- Knowing how to adapt or create viable business models (SaaS, marketplaces, subscription-based models)
- Assessing an organisation’s digital maturity in order to propose areas for improvement
- Mastering SEO (organic), SEA (paid), and social media (Social Ads)
- Creating high value-added content to attract prospects organically
- Learning how to read and interpret data (KPIs) in order to optimise return on investment (ROI)
- Optimising the customer journey to reduce shopping cart abandonment rates
- Understanding the challenges of delivery and stock management in e-commerce
- Mastering the legal framework (GDPR, consumer law)
Using methods such as Scrum or Kanban to manage technical projects - Developing leadership skills in order to convince senior management of the importance of digital investments.
Prerequisites
RECRUITMENT LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites: The ESIIA Master’s degree in e-Business and Digital Strategy (e-Business) is open to holders of a Licence/Bachelor’s degree or any other Level 6 qualification, and, for entry into the second year of the Master’s programme, to candidates who have completed Master 1 or have obtained an exemption from the certifying authority.
Admission is based on application review and, if necessary, an interview.
Career Opportunities
- Chief Digital Officer (CDO)
- E-commerce Manager
- Digital Strategy Consultant
- Traffic Manager / Growth Hacker
- Web Project Manager
- Mobile Strategy Manager
- E-Commerce Manager
- Marketplace Manager
- Digital Business Developer
- Acquisition Manager
- SEO / SEM Manager
- Growth Hacker
- CRM Manager
- UX/UI Manager
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
ACCESS DEADLINES
Applications for the September 2025 intake are open from 1 March to 20 September 2025
Applications for the deferred January 2027 intake continue until 18 December
Modalities
Access to our programmes can be initiated:
By the employer,
By the employee with their consent,
By a student or their legal guardian
Work-study programmes are available from the third year onwards.
Once the application form has been completed, our school undertakes to respond within 72 hours.
If the programme requires prerequisites, we will then propose, regardless of the funding method you intend to use, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration of Studies:
DURATION OF STUDIES:
- 2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed their first year of the Master’s programme.
- Work-study programme available from the third year onwards.
programme
FIRST YEAR
The first-year e-Business programme, designed to develop managerial skills, is structured as follows:
Semester 1:
Corporate Strategy
Human Resources Management and Organisational Behaviour
Project and Innovation Management
Managerial Geopolitics
Corporate Finance and Cash Management
English
Business Challenges in a Globalised Economy
Business Law
Semester 2:
Innovation & Business Model
Management of Collaborative Tools
Globalisation and International Economics
Environmental Management and Sustainable Strategies
E-commerce Site Management
Corporate Commercial Strategies
Competitive Intelligence and Strategic Monitoring
Persona and Experience Mapping
Business Game
Internship (Optional)
SECOND YEAR
The e-Business specialisation year is organised around two (2) main areas:
AREA 1: SPECIALISATION SUBJECTS
Semester 1:
Digital Communication Strategies and Introduction to Ads
E-commerce and Customer Relationship Management
Advertising Strategy and Media
Design Thinking and Interaction
Semester 2:
Digital Law and GDPR
Client Needs Investigation and Reformulation
CRM and Marketing Automation
Traffic Acquisition
Business Game
Internship (Compulsory)
Professional Dissertation Writing
AREA 2: CERTIFICATION REQUIREMENTS
Validation of competence blocks:
Block 1: Create and develop a digital entrepreneurship project with the support of AI
Block 2: Design a digital project using a UX Design approach while integrating AI
Block 3: Manage a digital project using agile methodology, developing its functional specifications and technical requirements
Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project with the support of AI
Block 5: Conduct studies and produce reports in competitive intelligence and corporate strategy
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esiia.fr/tarifs-et-financements/
Prix de la formation en alternance : 10500€ TTC/ an
Prix de la formation en initiale : 7500 € TTC / an
Frais d’inscription : 1000 € TTC
Salaire
La moyenne de salaire annuel en sortie de Mastere en Cybersecurite est de 28 K€.